As part of the " Because you matter to us, #Hail_University_takes_care_of_you" initiative organized by the University of Hail, the College of Pharmacy participated in an awareness campaign at Al-Othaim Mall in conjunction with World Breast Cancer Day. The campaign aimed to educate the community about the dangers of counterfeit cosmetic products and their potential link to breast cancer, while also providing pharmaceutical consultations regarding breast cancer medications and their side effects. A total of 28 volunteers from faculty and students participated, benefiting 220 members of the community.